Page 22 - IMDR JOURNAL 2020-21

IMDR’s Journal of Management Development and Research 2020-21

Rationale & Significance of The Study: has opportunity to diversify global supply chains
The study focuses on how the Aatma Nirbhar Bharat by integrating demand- supply basics with highly
mission will boost the entrepreneurial opportunities diversified value- chains, emerging technologies and
that will eventually help in stabilizing the declining artificial intelligence, while increasing the use of
economy of the nation. Aatma Nirbhar Bharat digital platforms and other applications.
Abhiyan aims at encouraging entrepreneurship in
the country. It aims at focusing and creating the 2) “Vision of Atma Nirbhar Bharat”- Role and
environment of innovation. It focuses on making Significance of MSME
India self- reliant, and not isolating it from the world. Aatma Nirbhar Bharat which means independent
Indian start-ups and innovators will play a vital role India, is the vision of making India a greater and
in the success of the mission. The Aatma Nirbhar more significant aspect of the world economy. The
Bharat Abhiyan is a chance for Indian start-ups to campaign upholds Indian economy in battling with
take charge of the innovations for which we are the Covid-19 pandemic. MSME, being the backbone
usually dependent on global suppliers. Due to the of the economy, the campaign promotes the concept
Covid-19 pandemic and prevailing lockdowns, there of vocal for local for strengthening the MSME
was a huge impact on the employment. And hence sectors. After the agriculture industry, MSME is
it was necessary for the government to take steps in considered to be the second largest industry of the
order to boost the employment opportunities and country and thus the government aims at providing
making the citizens self- reliant. With the vision of various benefits to it, resulting in the growth of the
making India self- reliant, it not only helped citizen industry. It is required to fix the various issues faced
in person to cope of with their requirements but by MSME sector in last two decades, some of them
also reduced to country’s reliant on other countries. are: quality workforce, access to credit, branding and
According to the sources, 10,60,717 established and promotion. MSME sector has contributed to both
emerging entrepreneurs are associated with Aatma GDP and exports.
Nirbhar Bharat Abhiyan who are availing various
benefits provided by the government to encourage 3) Aatma Nirbhar Bharat Abhiyan: Website
the ease of doing business. Hence considering the Review
huge size of entrepreneurs in the nation with further Aatma Nirbhar Bharat Abhiyan was launched
scope of developing Entrepreneurship and the by Prime Minister Narendra Modi with the vision
governments Initiative to enhance the momentum of making India self- reliant. It does not aim at
of Entrepreneurship through Aatma Nirbhar Bharat isolating the country from rest of the world. It
campaign, this signifies the rationale behind this promotes manufacturing the required goods and
study. services within the country that will led to increase
in the exports of the country.
Literature Review:
4) Self- Reliant India Mission- A Victory for
1) Aatma Nirbhar Bharat Abhiyan: An Analytical Vital Economic Sectors
Review: The mission focuses on making India self-reliant
Aatma Nirbhar Bharat Abhiyan was launched by in vital economic sectors and improves resilience to
Prime Minister Narendra Modi, on 12th May 2020, the future economic downturn. While the package
with the vision of making India self- reliant. The targets various sectors, a few key ones especially
relief package of Rs. 20 lakh crore was announced lend themselves to innovations, reformations, and
to mitigate the negative impact of covid-19 on widespread participation by the country’s MSME
the economy. The campaign focused to create and startup ecosystem. Self-reliant India Mission
entrepreneurial opportunities for the citizens of is mostly focusing upon the land, labor, equity, and
the country. The term self- reliant does not mean laws. It is determined to revive sectors like cottage
isolation from rest of the world. It rather focused industry, startups, MSMEs, small businesses, other
on producing the required goods and services enterprises, etc. This economic package is basically
within the country and thus reducing the imports for our cottage industry, our small-scale industry,
of the country. During these changing times, India and our MSMEs, a means of livelihood for millions

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