Page 32 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Table 3 shows the respondents' preference for online shopping. It can be deduced that the majority of
respondents (112) place online orders once in month followed by the respondents (106) place online orders 4-

5 times per month. This result implies that respondents have a favorable attitude toward online orders.

Table 3: Regularity of online purchases

Frequency Percent
ONCE IN A MONTH 112 30.3
2-3 TIMES A MONTH 91 24.6
4-5 TIMES IN A MONTH 106 28.6
MORE THAN 5 TIMES A
MONTH 61 16.5
Total 370 100
Source: Calculated from SPSS

Reliability test

The reliability statistics show the internal consistency of the variables used in the study. Cronbach alpha values

greater than 0.70 are recommended; this value always indicates data acceptance and leads to further analysis.
(DeVellis, 2021); (Kline, 2005). Table 4 shows that all of the items accurately measure all of the stated

constructs, and the aggregate data is likewise dependable, with an alpha value of 0.848, which is larger than
the threshold limit of 0.7.

Table 4: Cronbach’s alpha results

Cronbach's Alpha REMARKS
OVERALL RELIABILITY 0.848 Accepted
STATISTICS OF 8 ITEMS
WEBSITE FEATURE 0.782 Accepted
INF. QUALITY 0.782 Accepted
INTERACTIVITY 0.885 Accepted
COGNITION 0.795 Accepted
PARTICIPATION 0.879 Accepted
PURC. INTENT 0.885 Accepted
CUSTOMER 0.835 Accepted
ENGAGEMENT
CUSTOMER SATISFACTION 0.782 Accepted
CUSTOMER LOYALTY 0.782 Accepted
Source: Calculated from SPSS

Model fit Analysis

Before forming the model, it becomes necessary to calculate the pre-requisite statistics and obtain the results
which close to the recommended results given by the statisticians. Table 5 discloses the model fit index

detected value, get through the AMOS software.