Page 31 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Demographic analysis
The demographic analysis is important to know about the respondents; it can be determined by this analysis

what type of respondents have opinions on the research hypothesis statement. Table 2 shows that female
respondents (237) participated more than male respondents (133). In terms of age, the bulk of responders (133)

were aged 29 to 39, with the remaining (90) beyond the age of 50. Unmarried respondents (227) outnumber
married respondents (143) in this study. The majority of respondents (190) have a postgraduate degree and are

either professionals or business owners (72). The monthly income distribution included 110 respondents'

income between Rs.20,000 and Rs.30,000 monthly.

Table 2: Demographic profile of the respondents

Percentage
Variable Categories Frequency
(per cent)
18-28 104 28.1
29-39 133 35.9
Age 40-50 43 11.6
>50 90 24.3
Total 370 100
MARRIED 143 38.6

Marital status UNMARRIED 227 61.4
Total 370 100
MALE 133 35.9

Gender FEMALE 237 64.1
Total 370 100
UG 108 29.2
PG 190 51.4
Education
DOCTORATE/ PROFESSIONAL 72 19.5
Total 370 100
SALARIED 83 22.4
PROFESSIONAL 131 35.4

Occupation BUSINESSMAN 105 28.4

OTHER 51 13.8
Total 370 100
<20000 P.M 101 27.3
20001-30000 110 29.7
30001-40000 80 21.6
Monthly Income
40001-50000 52 14.1
>50000 27 7.3
Total 370 100
Source: Primary data of 250 respondents