Page 43 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

5) Search Engine Optimization (SEO): it is the process of influencing a website's or a page's visibility
in organic, unpaid, or natural search results on search engines. Search engines that are industry-specific

vertical search engines, picture, local, video, academic, and news searches are just a few of the search
types that SEO may target.

Data Analysis and Interpretation

Table No. 01 Respondents' individual profiles (Age and income)

Gender
Men 65
Women 35
AGE
20 to 25 25
26 to 30 25
31 to 35 25
36 and Above 25
Monthly Income
0 – 10000 08
11000 – 20000 16
21000 – 30000 27
31000-40000 23
41000 and Above 26

Table No. 02 Awareness Regarding Digital marketing

Yes 100
No 00

Table No. 03 Chi Square Test

Observed Expected (O-E)2 (O-E)2/E
02 2.56 0.31 0.121
08 4.48 12.39 2.766
15 10.24 22.66 2.213
03 6.4 11.56 1.806
04 8.32 18.66 2.243
01 2 1 0.5
03 3.5 0.25 0.071
08 8 0 0
06 5 1 0.2
07 6.5 0.25 0.038
01 1.28 0.08 0.062
01 2.24 1.54 0.687
03 5.12 4.49 0.877
04 3.2 0.64 0.2
06 4.16 3.33 0.800