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IMDR’s Journal of Management Development & Research 2023-24

03 1.52 2.19 1.441
01 2.66 2.75 1.034
03 6.08 9.49 1.561
05 3.8 1.44 0.379
07 4.49 4.24 0.858
07 0.64 0.13 0.203
01 1.12 0.01 0.009
01 2.56 0.19 0.074
03 1.6 0.16 0.1
02 2.08 0.006 0.003
∑ = 18.246
Findings:
1) H0 is acceptable since the computed value is less than the value in the table. At the 5% level of
significance, the table value is 26.3, while the computed value is 18.246.

2) There is no correlation between the amount of money earned and the things bought online.

3) The study also demonstrates the independence of digital marketing awareness and age level.
Hypothesis: H0: There is no correlation between the sort of goods purchased through digital media

and income level.

Conclusion:
The reach of digital marketing is worldwide. Digital marketing may be used to advertise a business itself or a

product or service. To improve the success of their digital marketing, businesses should choose the appropriate
digital media and goods. The needs of the customer should also be the company's main focus. For many

businesses, digital marketing has proven to be a crucial component of their marketing strategy. Many small
business units have also embraced digital channels as they are now less costly and time-consuming to use for

selling their goods or services.

Reference:
1. Ngai, E.W., Tao, S.S., & Moon, K.K. (2015). Social media research: Theories, constructs, and

conceptual frameworks. International Journal of Information Management, 35(1), 33-44.
2. Mangold, W.G. & Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix.

Business Horizons, 52(4), 357-365
3. Del Giudice, M., Della Peruta, M.R. & Carayannis, E.G. (2013). Social media and emerging

economies: Technological, cultural and economic implications. Springer Science & Business Media.
4. Merisavo, M. and R.Mika(2004). The impact of Email marketing on Brand Loyalty. Journal of product

and Brand Management 13 (6) : 498-505
5. Prahalad, c.k. and Ramaswamy v. (2005). The future of competition: co-creating Unique Value with

customers. Boston, Massachusetts: Harvard Business School press.

6. Yasim Afrina (2015) Effectiveness of digital marketing in the challenging age: An empirical study
International journal of Management science and business administration. Vol 1, no.5, pp. 69-80