Page 28 - LINKPIN 2023-24

miles away from success. and off-course erratic ship sailing schedules.
Attempts to disrupt seem to be perpetual
and most of them hardly aim at adding value
to the supply chain. It’s been more of one trying
to showcase technology in a manner to just
create space for oneself, the objective being
getting an investor to somehow achieve initial
success – selling off stakes and leaving the
disruption concept to perish.
Oh! It doesn’t end here, the International
Logistics has now been subjected to all kinds of
global politics also. The Red Sea crisis, if a ship
getting stuck in the Suez Canal and forcing all
other ships behind it to go motionless for weeks
together was not enough, attacks on ships by
the Yemen Houthis started. This has choked
the global supply chain and continues to do
so today. All of a sudden, the freight rates have
sprung by three to four folds.
All the holidays in China since January 2020
have been for durations much longer than
what they used to be for. The world factory has
slowed down its manufacturing. The global ship
rotations are being impacted resulting in an
imbalance of container and service availability
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Astonishingly! They say that the Panama
Canal is drying, and if so, we are yet to
experience what it will add to the havoc the
international logistics is already facing.
Well, with the Ukraine war and now Iran
jumping into disrupting by taking hostage
a ship, one doesn’t know whether techno-
commercial disruptions or the thrusts of the
Eastern world for a multipolar world are more
harmful to International Logistics.
We are in an era of disruption with very
little business predictability, stability, and
sustainability with unknown dynamics. The
industry has become much more challenging
and demanding and one needs to take every
day as it comes. Keep improvising to be relevant
with the techno commercial changes and at
the same time be aware of all implementable
options in the wake of political disruptions.
Sustain today to succeed tomorrow!