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Marketing Automation

The Unsung Hero of Marketing

Sumit Bundel
Marketing Operations
Manager, Bentley Systems Inc
sumitbundel@gmail.com
Batch 2015-17

Are you a marketing student? Do you dream
of conquering the world of sales, branding, and
digital marketing? Well, you’re not alone. Most
marketing students believe that their destiny
lies in these well-trodden paths. But what if I 2. Lead Nurturing: Remember those leads you
told you there’s a secret, a hidden gem in the collected at that networking event? Marketing
marketing universe that could change your automation gently nurtures them, like a digital
life forever? Buckle up, my fellow marketers, plant whisperer. It sends relevant content,
because today we’re diving into the fascinating drip by drip until your leads blossom into loyal
world of marketing automation! customers.
The Great Misconception 3. Social Media Magic: Posting on social
Picture this: a bright-eyed marketing student, media at 3 AM? Ain’t nobody got time for that!
fresh out of college, armed with theories about Automation tools schedule posts, analyze
the 4 Ps, SWOT analyses, and the power of engagement, and even reply to comments.
storytelling. They’re ready to take on the world, You’ll look like a nocturnal social butterfly
one catchy slogan at a time. But wait, what’s without losing sleep.
that? Marketing automation? Isn’t that just a 4. Data Sorcery: Marketing automation slurps
fancy term for sending out mass emails? Oh, up data like a hungry Dementor. It tracks
how wrong they are! user behavior, predicts trends, and serves
up insights hotter than a dragon’s breath.

The Hidden Hero Emerges You’ll make decisions faster than Harry Potter
catching the Golden Snitch.
Marketing automation is like Batman—
always working behind the scenes, silently
saving the day. It’s the Alfred to your Bruce
Wayne, the Jarvis to your Iron Man suit. But what
exactly is it? Imagine a magical toolbox filled
with time-saving spells. Marketing automation
tools handle repetitive tasks, freeing you up to
focus on the creative stuff. Let’s break it down:
1. Email Campaigns: Sure, you can send emails
manually, but why not let our trusty automation
bots do it for you? They’ll personalize, segment,
and track those emails faster than you can say
“open rate.”

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