Page 30 - LINKPIN 2023-24

The Comedy of Errors Finally, it stumbles upon the “Digital Marketing
Now, let’s inject some humor into this serious Den.” The digital marketers are huddled
business. Imagine a marketing automation around a whiteboard, brainstorming hashtag
tool attending a job fair. It walks up to the strategies. Our tool interrupts, “Why brainstorm
booth labeled “Sales Jobs” and says, “Hey, I when I can analyze 10,000 hashtags in a
can automate your follow-up emails. No more second?” The room falls silent. The marketers
awkward phone calls!” The sales manager wonder if they accidentally summoned a tech
raises an eyebrow, wondering if it’s a robot or wizard.
just an enthusiastic intern.

Next stop: the “Branding Booth.” Our
automation tool waltzes in, wearing a T-shirt
that reads, “I make sure your logo is pixel-
perfect across all platforms.” The branding
experts exchange puzzled glances. They were
expecting a designer, not a code-slinging
automaton.

30 | Linkpin 2023-24