Page 86 - MUDRA ANUBHAV

Demography of the Borrower as per Lender

PMMY is aimed to provide financial support to
Non corporate, non-farm borrowers owning small

businesses in Manufacturing, service, retail, Agri
sectors. The research tried to understand that
which of the business sector is currently making
good use of the scheme designed for them. The

respondents from financial institutions were asked
to share their experience in terms of sector of
business to which majority borrowers belong.

The Study revealed that majority of these borrowers

belong to the Social/ Personal service – Salons/
Gymnasium/Boutique/Tailoring (110), followed
by Food Sector (94), Agricultural allied sector
(76), Community service sector – Medicine Shops/

Courier agents/Repair shops (73). A small number
of borrowers belong to the transportation (37) and
other categories (25) (Figure No. 23).

Figure No. 23 - Borrowers Category

72