Page 89 - MUDRA ANUBHAV

Figure No. 26 – Level of Awareness of Borrowers

6.5%

49.8%

9.3%

34%

It was heartening to know that, according to these
lenders view majority (56.30%) of borrowers are
aware about the Pradhan Mantri Mudra Yojana
and considerable number of borrowers (43.30%)

are having little knowledge about Pradhan Mantri
Mudra Yojana. (Figure No. 26). Knowledge of PMMY
itself aids to the success of the scheme. Once people

are aware about this scheme, then they will be
able to avail financial assistance to support their
businesses.
Borrowing Category and Purpose

The objective of “Funding the Unfunded” majorly
aims to address those borrowers, who are looking
for financial support in starting their own venture.
The support is necessary to encourage the youth of
India to become an entrepreneurship and promote

self-employment. Hence, it was ensured that the
focus is more on Shishu Category of loans, which
offers financial assistance up to Rs. 50,000. This

also ensures more fund availability of the lower

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