Page 149 - NITI - Navigating Indian Traditions in Industry
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hallmark of companies that innovate and disrupt markets. Similarly, Dhruva highlights
            the importance of stability and positioning—core concepts reflected in competitive
            positioning strategies, resource-based views, and sustainability practices. By securing
            advantageous ground and fortifying their market positions, organizations like Coca-
            Cola, IKEA, and Amazon have ensured enduring dominance through adaptability
            and foresight.
             The principles of Gurukula, Vigraha, and Samyog address key elements  of
            organizational discipline, conflict management, and collaboration. Businesses thrive
            when they invest in employee training (Gurukula),  fostering both  leadership and
            resilience. Real-world examples like Google’s development programs demonstrate
            that  a skilled  workforce is an organization’s greatest asset. Meanwhile, Vigraha,
            which stresses conflict engagement and tactical combat, resonates with competitive
            strategies, exemplified by the “Cola Wars” between PepsiCo and Coca-Cola. Samyog,
            advocating for alliances, showcases the power of collaboration through partnerships
            like Starbucks and PepsiCo’s RTD coffee alliance, where combined strengths achieved
            unprecedented success.
             Equally vital are the teachings of Viyog, Upahasta, Chikitsa, Prakriti, and Tantra,
            which focus on withdrawal, mastery of tools, recovery, adaptation, and execution.
            Strategic diversification and separation, as seen in Google’s transition to Alphabet Inc.,
            reflect Viyog’s ability to minimize risks while pursuing new opportunities. The mastery
            of tools (Upahasta) ensures companies  like  Amazon and Tesla dominate markets
            through technological innovation and resource  optimization. Chikitsa  advocates
            healing and long-term sustainability, exemplified by Ford’s recovery during the 2008
            financial crisis. Finally, Prakriti and Tantra emphasize leveraging inherent strengths,
            adaptability, and precision, principles  embodied by Apple’s core competence  in
            innovation and Toyota’s operational excellence through Lean Manufacturing.

             In conclusion, the Dhanurveda serves as a timeless blueprint for modern businesses,
            offering invaluable strategies to tackle competition, foster innovation, and achieve
            sustainable growth. By integrating these ancient principles into contemporary business
            practices, organizations can cultivate resilience, adaptability, and strategic foresight.
            The enduring relevance of Dhanurveda highlights that true mastery lies not only in
            fighting battles but in  understanding the environment,  leveraging  resources,  and
            executing strategies with precision. This convergence of ancient wisdom and modern
            business theory empowers leaders to face dynamic challenges with confidence and
            emerge victorious in the global marketplace.













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