Page 144 - NITI - Navigating Indian Traditions in Industry

5. Long-Term Growth and Renewal:

By 2015, Ford had fully recovered, with improved sales, brand reputation, and
market positioning. The company’s commitment to innovation, along with its focus
on health and sustainability, resulted in consistent growth and profitability.

This is similar to Chikitsa’s long-term focus on restoration, ensuring that once a
company recovers, it continues to thrive and grow. Ford’s recovery is an example of
a company going beyond crisis management to ensure long-term success, just as
Chikitsa advocates for not only healing but also sustaining health.

7.1.9 Prakriti (Nature and Adaptation)
Prakriti in Dhanurveda refers to the inherent characteristics and natural tendencies
of a warrior or a situation. It emphasizes understanding the natural environment,
leveraging one’s intrinsic strengths, and adapting to changing circumstances. The
concept of Prakriti involves not only recognizing what is naturally available but also
using it to one’s advantage—whether it’s the terrain, the timing, or the capabilities of
the warriors (or resources) involved.
In the context of modern business, Prakriti can be linked to organizational culture,
adaptation to market changes, and leveraging core competencies. Companies must
understand their natural strengths and weaknesses, adapt to the environment, and
maximize their inherent advantages.

Modern Theories and Practices Linked to Prakriti:
Core Competence Theory (C.K. Prahalad and Gary Hamel)
Core Competence Theory emphasizes the importance of identifying and leveraging
a company’s intrinsic strengths—its unique capabilities and resources. Just as Prakriti
suggests understanding and using natural abilities to an advantage, businesses must
identify their core competencies to adapt and thrive in the marketplace.

Case Study: Apple’s Focus on Innovation

Apple’s strategic success can be directly linked to Prakriti through its recognition and
consistent leverage of its core competencies. From the design and user experience
of its products to its brand loyalty and ecosystem integration, Apple has relied on its
inherent strengths to continuously innovate and adapt to changing market conditions.

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