Page 144 - NITI - Navigating Indian Traditions in Industry
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5. Long-Term Growth and Renewal:

           By  2015,  Ford  had  fully recovered, with  improved sales, brand  reputation,  and
          market positioning. The company’s commitment to innovation, along with its focus
          on health and sustainability, resulted in consistent growth and profitability.

           This is similar to  Chikitsa’s  long-term focus on  restoration,  ensuring that  once a
          company recovers, it continues to thrive and grow. Ford’s recovery is an example of
          a company going beyond crisis management to ensure long-term success, just as
          Chikitsa advocates for not only healing but also sustaining health.



           7.1.9 Prakriti (Nature and Adaptation)
           Prakriti in Dhanurveda refers to the inherent characteristics and natural tendencies
          of a warrior or a situation. It emphasizes understanding the natural environment,
          leveraging one’s intrinsic strengths, and adapting to changing circumstances. The
          concept of Prakriti involves not only recognizing what is naturally available but also
          using it to one’s advantage—whether it’s the terrain, the timing, or the capabilities of
          the warriors (or resources) involved.
           In the context of modern business, Prakriti can be linked to organizational culture,
          adaptation to market changes, and leveraging core competencies. Companies must
          understand their natural strengths and weaknesses, adapt to the environment, and
          maximize their inherent advantages.




           Modern Theories and Practices Linked to Prakriti:
           Core Competence Theory (C.K. Prahalad and Gary Hamel)
           Core Competence Theory emphasizes the importance of identifying and leveraging
          a company’s intrinsic strengths—its unique capabilities and resources. Just as Prakriti
          suggests understanding and using natural abilities to an advantage, businesses must
          identify their core competencies to adapt and thrive in the marketplace.


           Case Study: Apple’s Focus on Innovation

           Apple’s strategic success can be directly linked to Prakriti through its recognition and
          consistent leverage of its core competencies. From the design and user experience
          of its products to its brand loyalty and ecosystem integration, Apple has relied on its
          inherent strengths to continuously innovate and adapt to changing market conditions.










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