Page 143 - NITI - Navigating Indian Traditions in Industry
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company to focus on the most critical areas requiring attention.

             Chikitsa manifests in the process of diagnosing internal weaknesses, much like a
            healer diagnosing the root cause of an ailment before providing treatment.



             2. Restoring Strength Through Strategic Leadership and Focus:

             To stabilize the company, Ford’s CEO, Alan Mulally, focused on a comprehensive
            recovery strategy. He implemented the One Ford plan, which aimed at aligning the
            company’s global operations, simplifying its vehicle lineup, and focusing on quality
            and fuel efficiency.
             Ford also secured loans to avoid a government bailout (unlike its competitors GM
            and Chrysler), and by 2010, Ford began reporting a profitable year. This aligns with
            Chikitsa’s healing process, as the company restored its financial health by focusing
            on efficiency, cost-cutting, and product innovation.


             3. Implementing Recovery and Rebuilding Trust:

             Post-crisis, Ford focused on rebuilding its brand and customer loyalty, which had
            been significantly impacted by the crisis. The company started offering new models
            with better fuel efficiency, safety features, and design. Additionally, Ford’s commitment
            to building higher quality vehicles and improving the customer experience helped
            restore consumer confidence in the brand.
             In Chikitsa, the restorative phase involves not just healing wounds but also ensuring
            long-term wellness. Ford’s  actions here were about  repairing its reputation  and
            customer relationships, ensuring that  the  company  would  emerge stronger  in the
            market.



             4. Adopting Preventative Measures for Future Resilience:
             Ford  also took  steps to  prevent similar  crises  from occurring in the future.  This
            included strengthening financial management, improving operational  efficiencies,
            and diversifying product lines. These measures were aimed at creating a more resilient
            business that could withstand future market fluctuations.

             Chikitsa teaches not only recovery but  also prevention of future harm. Ford’s
            proactive measures to strengthen its balance sheet, streamline operations, and invest
            in sustainable innovation are aligned with Chikitsa’s emphasis on preparing for future
            challenges.








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