Page 143 - NITI - Navigating Indian Traditions in Industry

company to focus on the most critical areas requiring attention.

Chikitsa manifests in the process of diagnosing internal weaknesses, much like a
healer diagnosing the root cause of an ailment before providing treatment.

2. Restoring Strength Through Strategic Leadership and Focus:

To stabilize the company, Ford’s CEO, Alan Mulally, focused on a comprehensive
recovery strategy. He implemented the One Ford plan, which aimed at aligning the
company’s global operations, simplifying its vehicle lineup, and focusing on quality
and fuel efficiency.
Ford also secured loans to avoid a government bailout (unlike its competitors GM
and Chrysler), and by 2010, Ford began reporting a profitable year. This aligns with
Chikitsa’s healing process, as the company restored its financial health by focusing
on efficiency, cost-cutting, and product innovation.

3. Implementing Recovery and Rebuilding Trust:

Post-crisis, Ford focused on rebuilding its brand and customer loyalty, which had
been significantly impacted by the crisis. The company started offering new models
with better fuel efficiency, safety features, and design. Additionally, Ford’s commitment
to building higher quality vehicles and improving the customer experience helped
restore consumer confidence in the brand.
In Chikitsa, the restorative phase involves not just healing wounds but also ensuring
long-term wellness. Ford’s actions here were about repairing its reputation and
customer relationships, ensuring that the company would emerge stronger in the
market.

4. Adopting Preventative Measures for Future Resilience:
Ford also took steps to prevent similar crises from occurring in the future. This
included strengthening financial management, improving operational efficiencies,
and diversifying product lines. These measures were aimed at creating a more resilient
business that could withstand future market fluctuations.

Chikitsa teaches not only recovery but also prevention of future harm. Ford’s
proactive measures to strengthen its balance sheet, streamline operations, and invest
in sustainable innovation are aligned with Chikitsa’s emphasis on preparing for future
challenges.

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