Page 139 - NITI - Navigating Indian Traditions in Industry
P. 139

7. Long-Term Sustainability:

             By pursuing separation and establishing Alphabet, Google positioned itself to sustain
            growth and stability in the long term. This diversified approach ensures that different
            market conditions and risks do not impact all units, increasing Alphabet’s overall
            resilience and long-term sustainability. The ability to withdraw from less promising
            ventures while continuing to invest in high-potential areas embodies Viyog’s strategic
            wisdom.



             7.1.7 Upahasta (Weaponry and Equipment)

             Upahasta, a key  branch of Dhanurveda, focuses  on the selection,  usage, and
            maintenance of weapons and tools of warfare. It involves understanding the technical
            aspects of weaponry, ensuring proper selection based on the type of conflict, and
            mastering their application to achieve  the desired strategic objectives.  Upahasta
            emphasizes not only the tools themselves but also the skill and precision with which
            they are deployed during combat.

             In modern business, Upahasta can be linked to the concept of tools and resources
            that organizations leverage to execute their strategies effectively. These can include
            everything from technological tools and software to human resources and financial
            capital. Upahasta stresses the importance of mastery over these instruments, ensuring
            that organizations use their tools with precision, innovation, and adaptability to gain
            competitive advantages.


             Modern Theories and Practices Linked to Upahasta:

             1. Resource-Based View (RBV) of Strategy
             The Resource-Based View (RBV) focuses on how a company’s unique internal
            resources—such as technologies, capabilities, and human capital—can be leveraged
            to gain a competitive advantage.  Much like  Upahasta, where  effective  use and
            mastery of weapons determine success, in business, the correct deployment of internal
            resources and tools determines strategic success.

             Example: Apple’s Use of Technology and Design
             Apple’s approach to product development can be closely tied to Upahasta’s focus on
            tool mastery and effective usage. Apple doesn’t just make products—it expertly crafts
            tools (devices) that integrate cutting-edge technology, design, and user experience.
            The company’s continuous mastery of its tools, from hardware (iPhones, iPads) to
            software (iOS, App Store), allows it to dominate in the consumer electronics market.

             1. Mastery of Technology as a Tool: Just as Upahasta advocates mastering one’s
            weapons, Apple focuses on perfecting its technological tools. Their hardware and
            software ecosystems work seamlessly  together, making them more powerful when


                                                                                       125
   134   135   136   137   138   139   140   141   142   143   144