Page 139 - NITI - Navigating Indian Traditions in Industry

7. Long-Term Sustainability:

By pursuing separation and establishing Alphabet, Google positioned itself to sustain
growth and stability in the long term. This diversified approach ensures that different
market conditions and risks do not impact all units, increasing Alphabet’s overall
resilience and long-term sustainability. The ability to withdraw from less promising
ventures while continuing to invest in high-potential areas embodies Viyog’s strategic
wisdom.

7.1.7 Upahasta (Weaponry and Equipment)

Upahasta, a key branch of Dhanurveda, focuses on the selection, usage, and
maintenance of weapons and tools of warfare. It involves understanding the technical
aspects of weaponry, ensuring proper selection based on the type of conflict, and
mastering their application to achieve the desired strategic objectives. Upahasta
emphasizes not only the tools themselves but also the skill and precision with which
they are deployed during combat.

In modern business, Upahasta can be linked to the concept of tools and resources
that organizations leverage to execute their strategies effectively. These can include
everything from technological tools and software to human resources and financial
capital. Upahasta stresses the importance of mastery over these instruments, ensuring
that organizations use their tools with precision, innovation, and adaptability to gain
competitive advantages.

Modern Theories and Practices Linked to Upahasta:

1. Resource-Based View (RBV) of Strategy
The Resource-Based View (RBV) focuses on how a company’s unique internal
resources—such as technologies, capabilities, and human capital—can be leveraged
to gain a competitive advantage. Much like Upahasta, where effective use and
mastery of weapons determine success, in business, the correct deployment of internal
resources and tools determines strategic success.

Example: Apple’s Use of Technology and Design
Apple’s approach to product development can be closely tied to Upahasta’s focus on
tool mastery and effective usage. Apple doesn’t just make products—it expertly crafts
tools (devices) that integrate cutting-edge technology, design, and user experience.
The company’s continuous mastery of its tools, from hardware (iPhones, iPads) to
software (iOS, App Store), allows it to dominate in the consumer electronics market.

1. Mastery of Technology as a Tool: Just as Upahasta advocates mastering one’s
weapons, Apple focuses on perfecting its technological tools. Their hardware and
software ecosystems work seamlessly together, making them more powerful when

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