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2. Mastery  over Supply  Chain: Apple’s meticulous supply chain management,
          where it balances cost, quality, and delivery time, mirrors Upahasta’s focus on effective
          deployment. The company’s supply chain has been perfected over time to ensure
          efficiency and reliability.



           7.1.8 Chikitsa (Healing and Restoration)

           Chikitsa, in Dhanurveda, refers to the principle of healing and restoration, focusing
          on recuperation, recovery, and sustaining  long-term  health. It involves  identifying
          weaknesses, managing crises, and employing methods for restoring strength. This
          concept is not only about addressing immediate damage but also preparing for future
          challenges, ensuring resilience and long-term sustainability.
           In modern business terms, Chikitsa can be likened to crisis management, recovery
          strategies, and sustaining business health after setbacks. Just as a wounded warrior
          requires healing to fight again, businesses must adopt strategies that allow them to
          recover from downturns, address weaknesses, and restore their position in the market.



           Modern Theories and Practices Linked to Chikitsa:

           Crisis Management and Recovery Strategies
           Crisis management involves identifying the underlying causes of business challenges,
          mitigating  immediate risks, and  planning for  recovery  and  future  resilience.  Like
          Chikitsa, companies must address both  the immediate  harm (crisis  management)
          and long-term recovery (restoration and growth).


           Case Study: Ford’s Recovery After the 2008 Financial Crisis

           Ford’s recovery during and after the 2008 financial crisis is a classic example of how
          Chikitsa principles of healing and restoration can be applied to modern businesses.
          At a time when many car manufacturers faced bankruptcy or severe financial strain,
          Ford’s management made key decisions that allowed the company to not only survive
          but eventually thrive.



           Ford’s Healing Process During the 2008 Financial Crisis:
           1. Acknowledging the Crisis and Identifying Weaknesses:

           When the global financial crisis hit in 2008, the automotive industry suffered massive
          losses  due to reduced consumer  spending, high  gas prices,  and the economic
          downturn. Ford faced severe financial troubles, but its leadership team recognized
          the importance of diagnosing the problem—slow sales, inefficient product offerings,
          and mounting debts. This was the first step in the healing process, as it allowed the

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