Page 146 - NITI - Navigating Indian Traditions in Industry

of Prakriti in action. For instance, Apple’s decision to focus on premium products and
create a loyalty ecosystem ensured that it maintained a strong market position.
Apple adapted its pricing strategy, product features, and branding to fit within the
environmental and market constraints of each period, such as the shift to mobile-first
consumer behaviors, environmental concerns, and a growing app economy.

5. Sustaining Growth Through Reinvention (Constant Renewal):
One of the key elements of Prakriti is the idea of continuous adaptation and renewal.
Apple has not remained stagnant after its initial success with the iPhone. The company
constantly reinvents itself, whether through its transition into services with the App
Store, iCloud, Apple Music, or its recent moves into healthcare, augmented reality
(AR), and electric vehicles.

Just as Prakriti suggests constant renewal and leveraging changing environments,
Apple’s ability to continually shift its focus, adapt its strategies, and introduce innovative
products is directly aligned with this principle.

7.1.10 Tantra (Application of Knowledge and Skill)
Tantra in Dhanurveda focuses on the application of knowledge, skills, and techniques
in a practical context. It emphasizes mastery over one’s craft and the ability to
deploy knowledge and tools in dynamic situations. Tantra stresses the importance
of precision, timing, and correct application of one’s abilities to achieve desired
outcomes, especially in challenging and complex scenarios.
In modern business, Tantra can be linked to operational excellence, skillful execution,
and the ability to integrate knowledge into effective strategies. It represents the fine-
tuning and perfection of processes and systems to ensure maximum efficiency and
success.

Modern Theories and Practices Linked to Tantra:
Total Quality Management (TQM) and Six Sigma
TQM and Six Sigma are modern methodologies that focus on improving operational
efficiency by reducing errors, ensuring high standards, and systematically applying
knowledge to improve business processes. These principles reflect Tantra by
emphasizing skillful execution and mastery in delivering superior quality through
precision and effective application of methods.

Case Study: Toyota’s Lean Manufacturing System

Toyota’s Lean Manufacturing system, particularly its Just-in-Time (JIT) inventory
system and continuous improvement approach (Kaizen), exemplifies the principles of

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