Page 141 - NITI - Navigating Indian Traditions in Industry
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3. Competitive Advantage through Innovation and Tools

             Innovation  in how  tools  are developed,  used,  and  maintained is essential for
            maintaining a competitive edge. In business, companies that continuously innovate
            their tools—whether through products, processes, or technology—are better positioned
            for long-term success.
             Example: Tesla’s Mastery of Electric Vehicle Technology

             Tesla’s development of electric vehicles (EVs) offers a perfect illustration of Upahasta.
            By mastering the tools of battery technology, electric motors, and vehicle software,
            Tesla has positioned itself as a leader in the EV market.

             1. Technological Mastery: Tesla’s success is rooted in its mastery of the electric
            vehicle’s  core components—batteries, energy efficiency, and autonomous driving
            technology. This technical expertise directly correlates with Upahasta’s emphasis on
            mastering one’s tools to dominate in the field.
             2. Tool Deployment in a Competitive Market: Tesla’s strategic deployment of its
            EV technology through a network of superchargers and software updates illustrates
            Upahasta’s principle of using tools effectively to create competitive advantages. Tesla’s
            ability to continuously innovate and deploy its technology has allowed it to lead the
            electric vehicle market.

             3.  Maintaining  Tool Effectiveness: Just as Upahasta  teaches the ongoing
            maintenance and optimization of weapons, Tesla consistently updates its software to
            enhance vehicle performance and customer experience, ensuring that its tools remain
            at the forefront of the industry.



             4. Strategic Sourcing and Supplier Relationships
             In business, the careful selection of suppliers and  partners, and  the effective
            management of those relationships, are akin to selecting the right weapons for battle.
            Mastering these relationships ensures that businesses can access the best tools and
            resources to support their strategies.
             Example: Apple’s Strategic Supplier Relationships

             Apple’s strategic sourcing of  components from global  suppliers is another
            manifestation of Upahasta. By carefully selecting suppliers for critical components
            like processors (e.g., TSMC) and displays (e.g., Samsung), Apple ensures that it has
            the best “weapons” to power its products.
             1. Strategic Tool Acquisition: Apple’s relationship with suppliers is like selecting
            the best weapons before a battle. The company invests time and effort in ensuring
            that its suppliers provide the highest quality parts, ensuring the final product is of top
            quality.




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