Page 141 - NITI - Navigating Indian Traditions in Industry

3. Competitive Advantage through Innovation and Tools

Innovation in how tools are developed, used, and maintained is essential for
maintaining a competitive edge. In business, companies that continuously innovate
their tools—whether through products, processes, or technology—are better positioned
for long-term success.
Example: Tesla’s Mastery of Electric Vehicle Technology

Tesla’s development of electric vehicles (EVs) offers a perfect illustration of Upahasta.
By mastering the tools of battery technology, electric motors, and vehicle software,
Tesla has positioned itself as a leader in the EV market.

1. Technological Mastery: Tesla’s success is rooted in its mastery of the electric
vehicle’s core components—batteries, energy efficiency, and autonomous driving
technology. This technical expertise directly correlates with Upahasta’s emphasis on
mastering one’s tools to dominate in the field.
2. Tool Deployment in a Competitive Market: Tesla’s strategic deployment of its
EV technology through a network of superchargers and software updates illustrates
Upahasta’s principle of using tools effectively to create competitive advantages. Tesla’s
ability to continuously innovate and deploy its technology has allowed it to lead the
electric vehicle market.

3. Maintaining Tool Effectiveness: Just as Upahasta teaches the ongoing
maintenance and optimization of weapons, Tesla consistently updates its software to
enhance vehicle performance and customer experience, ensuring that its tools remain
at the forefront of the industry.

4. Strategic Sourcing and Supplier Relationships
In business, the careful selection of suppliers and partners, and the effective
management of those relationships, are akin to selecting the right weapons for battle.
Mastering these relationships ensures that businesses can access the best tools and
resources to support their strategies.
Example: Apple’s Strategic Supplier Relationships

Apple’s strategic sourcing of components from global suppliers is another
manifestation of Upahasta. By carefully selecting suppliers for critical components
like processors (e.g., TSMC) and displays (e.g., Samsung), Apple ensures that it has
the best “weapons” to power its products.
1. Strategic Tool Acquisition: Apple’s relationship with suppliers is like selecting
the best weapons before a battle. The company invests time and effort in ensuring
that its suppliers provide the highest quality parts, ensuring the final product is of top
quality.

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