Page 127 - IMDR JOURNAL 2023-24
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IMDR’s Journal of Management Development & Research 2023-24

         security benefits for artisans, who are frequently taken advantage of by middlemen who dominate the market
         and reduce their revenues, exacerbates this. Moreover, the value of authentic Kolhapuri chappals is further

         diminished  by  the  abundance  of  low-cost  replicas  that  are  flooding  the  market.  These  mass-produced
         knockoffs,  which  frequently  lack  the  distinctive  artistry  and  are  constructed  of  inferior  materials  deceive

         consumers and dilute the brand's identity. This unfair competition not only hurts the artisans' income but also

         damages the reputation of the authentic Kolhapuri chappal. Adding gasoline to the fire, local body tax (LBT)
         relief is currently being sought by Kolhapuri chappal makers, who describe it as a significant barrier to their

         company (Times of India). They contend that their already precarious existence is further jeopardized by the
         high tax load, which makes it difficult for them to compete with less expensive, mass-produced alternatives.

         The future of this cultural asset seems gloomy if these issues are not resolved. It is imperative to combine

         better working conditions and benefits for artisans with initiatives to draw in and educate future generations.
         More stringent laws to prevent the making and selling of phony Kolhapuri chappals are also necessary to

         preserve the authenticity of the craft and guarantee its continued existence. Additionally, resolving the LBT
         issue can offer much-needed assistance to struggling craftspeople and give the Kolhapuri chappal industry a

         fighting  chance.  But  without  concerted  action,  the  rhythmic  tap-tap  of  the  Kolhapuri  chappal  may  fade,
         becoming  a  mere  echo  of  a  once-vibrant  tradition.  Thankfully,  the  need  for  change  is  recognized.

         Understanding  the  evolving  landscape,  initiatives  like  the  "Kalatmak-Kolhapur"  brand  project  showcase

         proactive efforts to empower artisans and modernize the industry through creative designs. This demonstrates
         the spirit of collaboration needed to ensure the chappal's continued legacy. Studies have also highlighted the

         significance  of  sustainable  practices,  such  as  those  that  the  Central  Leather  Research  Institute  (CLRI)
         advocates.  Self-help  groups  (SHGs)  are  another  example  of  how  community  empowerment  and  resource

         availability are prioritized. These programs create a strong basis for upcoming developments. We can give the
         Kolhapuri chappals a better future by expanding on these initiatives. This entails using targeted initiatives to

         recruit and develop a trained workforce, use creative marketing to reach new audiences, and supporting laws

         like LBT relief.

         By  combining  the  wisdom  of  the  past  with  innovative  solutions,  we  can  ensure  the  rhythmic  tap-tap  of

         Kolhapuri chappals continues to resonate for generations to come. Building upon the efforts to revitalize the
         Kolhapuri  chappal  craft,  it's  crucial  to  recognize  the  broader  role  of  cultural  heritage  in  empowering

         marginalized communities. As research suggests by UNESCO (2007) and Bardhan & Bhattacharya (2022),

         handicrafts  like  the  Kolhapuri  chappal  can  be  potent  catalysts  for  community  empowerment,  economic
         development,  and  cultural  preservation.  However,  for  this  legacy  to  truly  flourish,  a  holistic  approach  is

         essential.  While  initiatives  like  "Kalatmak-Kolhapur"  demonstrate  the  potential  of  design  and  marketing

         interventions,  deeper  challenges  require  attention.  As  highlighted  earlier,  these  include  the  acute  labour
         shortage,  lack  of  social  security  benefits  for  artisans,  and  unfair  competition  from  cheap  imitations.
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