Page 127 - IMDR JOURNAL 2023-24
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IMDR’s Journal of Management Development & Research 2023-24
security benefits for artisans, who are frequently taken advantage of by middlemen who dominate the market
and reduce their revenues, exacerbates this. Moreover, the value of authentic Kolhapuri chappals is further
diminished by the abundance of low-cost replicas that are flooding the market. These mass-produced
knockoffs, which frequently lack the distinctive artistry and are constructed of inferior materials deceive
consumers and dilute the brand's identity. This unfair competition not only hurts the artisans' income but also
damages the reputation of the authentic Kolhapuri chappal. Adding gasoline to the fire, local body tax (LBT)
relief is currently being sought by Kolhapuri chappal makers, who describe it as a significant barrier to their
company (Times of India). They contend that their already precarious existence is further jeopardized by the
high tax load, which makes it difficult for them to compete with less expensive, mass-produced alternatives.
The future of this cultural asset seems gloomy if these issues are not resolved. It is imperative to combine
better working conditions and benefits for artisans with initiatives to draw in and educate future generations.
More stringent laws to prevent the making and selling of phony Kolhapuri chappals are also necessary to
preserve the authenticity of the craft and guarantee its continued existence. Additionally, resolving the LBT
issue can offer much-needed assistance to struggling craftspeople and give the Kolhapuri chappal industry a
fighting chance. But without concerted action, the rhythmic tap-tap of the Kolhapuri chappal may fade,
becoming a mere echo of a once-vibrant tradition. Thankfully, the need for change is recognized.
Understanding the evolving landscape, initiatives like the "Kalatmak-Kolhapur" brand project showcase
proactive efforts to empower artisans and modernize the industry through creative designs. This demonstrates
the spirit of collaboration needed to ensure the chappal's continued legacy. Studies have also highlighted the
significance of sustainable practices, such as those that the Central Leather Research Institute (CLRI)
advocates. Self-help groups (SHGs) are another example of how community empowerment and resource
availability are prioritized. These programs create a strong basis for upcoming developments. We can give the
Kolhapuri chappals a better future by expanding on these initiatives. This entails using targeted initiatives to
recruit and develop a trained workforce, use creative marketing to reach new audiences, and supporting laws
like LBT relief.
By combining the wisdom of the past with innovative solutions, we can ensure the rhythmic tap-tap of
Kolhapuri chappals continues to resonate for generations to come. Building upon the efforts to revitalize the
Kolhapuri chappal craft, it's crucial to recognize the broader role of cultural heritage in empowering
marginalized communities. As research suggests by UNESCO (2007) and Bardhan & Bhattacharya (2022),
handicrafts like the Kolhapuri chappal can be potent catalysts for community empowerment, economic
development, and cultural preservation. However, for this legacy to truly flourish, a holistic approach is
essential. While initiatives like "Kalatmak-Kolhapur" demonstrate the potential of design and marketing
interventions, deeper challenges require attention. As highlighted earlier, these include the acute labour
shortage, lack of social security benefits for artisans, and unfair competition from cheap imitations.