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IMDR’s Journal of Management Development & Research 2023-24

         3.  Emerging International Markets:  Studies like Kolhapuri Chappal Craft Cluster Study indicate a growing
         demand for Kolhapuri chappals in foreign countries like Australia, France, Korea, Malaysia, Nepal, Mauritius,

         Singapore and South Africa. This international appeal not only creates export opportunities but also acts as a
         powerful tool for cultural exchange, showcasing India's unique heritage on a global platform.

         4.  Community Recognition and Pride:     It was found that international recognition fosters a sense of pride

         and cultural appreciation within the artisan community. This recognition can act as a motivator for preserving
         traditional practices and further propelling the industry's growth.

         5. Competition and Market Access:  Reports like Study on marketing and pricing strategy of Kolhapur leather
         footwear by Amruta Dilip Sannake identify challenges related to competition from mass-produced alternatives

         and  limited  market  access  for  artisans,  particularly  in  international  markets.  Addressing  these  challenges

         through strategic marketing initiatives, improved distribution channels, and potential Geographical Indication
         (GI) protection can be crucial for sustained growth.

         6.  Modernization and Design Evolution:  Studies like Evolving an ICT Platform for a Traditional Industry:
         Transforming Artisans into Entrepreneurs by B. Bowonder, S. Sadhulla and Akshay Jain suggest the need for

         modernization and design evolution in the industry to cater to evolving consumer preferences and production
         demands. Balancing tradition with innovation through collaborations with designers and product development

         initiatives can ensure the industry's relevance and competitiveness.

         5. Conclusion
         Weaving a Prosperous Future Our investigation reveals the diverse possibilities of Kolhapuri chappals in

         strengthening  communities  and  furthering  the  goals  of  Viksit  Bharat  2047.  The  sector  has  the  power  to
         empower families and regenerate rural areas by providing possibilities for skill development and employment

         that lead to sustainable livelihoods. Kolhapuri chappals are positioned as global ambassadors of India's legacy

         because  to  the  rising  demand  from  overseas  and  the  cultural  interaction  that  is  encouraged  by  their
         acknowledgment. But obstacles like rivalry and restricted market entry necessitate tactical fixes like enhanced

         promotion,  expanded  distribution,  and  possibly  GI  protection.  It  is  imperative  for  the  sector  to  embrace
         modernization and design evolution via partnerships and product development in order to meet  changing

         consumer demands and maintain its relevance.  To sum up, using Kolhapuri chappals to their full potential

         requires a multifaceted strategy. By sustainability, this unique handicraft industry can weave a prosperous
         future not only for artisan communities but also for India's economic and cultural landscape, aligning perfectly

         with the aspirations of Viksit Bharat 2047.
         6. References

                  Mrs. Amruta Dilip Sannake (2019). A study on pricing and Marketing Strategy of Leather Footwear:
                   Kolhapuri Chappal.
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