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3. Emerging International Markets: Studies like Kolhapuri Chappal Craft Cluster Study indicate a growing
demand for Kolhapuri chappals in foreign countries like Australia, France, Korea, Malaysia, Nepal, Mauritius,
Singapore and South Africa. This international appeal not only creates export opportunities but also acts as a
powerful tool for cultural exchange, showcasing India's unique heritage on a global platform.
4. Community Recognition and Pride: It was found that international recognition fosters a sense of pride
and cultural appreciation within the artisan community. This recognition can act as a motivator for preserving
traditional practices and further propelling the industry's growth.
5. Competition and Market Access: Reports like Study on marketing and pricing strategy of Kolhapur leather
footwear by Amruta Dilip Sannake identify challenges related to competition from mass-produced alternatives
and limited market access for artisans, particularly in international markets. Addressing these challenges
through strategic marketing initiatives, improved distribution channels, and potential Geographical Indication
(GI) protection can be crucial for sustained growth.
6. Modernization and Design Evolution: Studies like Evolving an ICT Platform for a Traditional Industry:
Transforming Artisans into Entrepreneurs by B. Bowonder, S. Sadhulla and Akshay Jain suggest the need for
modernization and design evolution in the industry to cater to evolving consumer preferences and production
demands. Balancing tradition with innovation through collaborations with designers and product development
initiatives can ensure the industry's relevance and competitiveness.
5. Conclusion
Weaving a Prosperous Future Our investigation reveals the diverse possibilities of Kolhapuri chappals in
strengthening communities and furthering the goals of Viksit Bharat 2047. The sector has the power to
empower families and regenerate rural areas by providing possibilities for skill development and employment
that lead to sustainable livelihoods. Kolhapuri chappals are positioned as global ambassadors of India's legacy
because to the rising demand from overseas and the cultural interaction that is encouraged by their
acknowledgment. But obstacles like rivalry and restricted market entry necessitate tactical fixes like enhanced
promotion, expanded distribution, and possibly GI protection. It is imperative for the sector to embrace
modernization and design evolution via partnerships and product development in order to meet changing
consumer demands and maintain its relevance. To sum up, using Kolhapuri chappals to their full potential
requires a multifaceted strategy. By sustainability, this unique handicraft industry can weave a prosperous
future not only for artisan communities but also for India's economic and cultural landscape, aligning perfectly
with the aspirations of Viksit Bharat 2047.
6. References
Mrs. Amruta Dilip Sannake (2019). A study on pricing and Marketing Strategy of Leather Footwear:
Kolhapuri Chappal.