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IMDR’s Journal of Management Development & Research 2023-24

guidance, training, and mentorship opportunities would be crucial in empowering women to pursue careers in
green technology. Overall, the findings highlight the potential for women to be key drivers of innovation and

positive change in the realm of green technology and sustainability.

Challenges faced by Current Pioneers-:

When gone the through articles and case studies, founded that entrepreneurs in the sustainable products sector

face several challenges:

● High Costs: Making eco-friendly products costs more due to better ingredients and various intensive

production methods. Hence, the products become more costly, and it's hard to convince customers
because.

● Resistance to Change: Industries like construction stick to traditional materials and methods, so it's
tough to introduce new, sustainable options.

● Slow Adoption: It takes a long time to convince architects and builders to use sustainable products,

and customers are often sceptical, which delays the process.
● Expensive Production: Everything, from raw materials to technology, is costly in sustainable-product

manufacturing, making it hard for entrepreneurs to start.

● Limited Access to Capital: Women struggle to get enough money to start or grow their businesses.
Banks and other organizations often don’t trust them as much as men, so they have to pay higher

interest rates or can’t get loans at all.
● Lack of Collateral Security: Women often can't provide something valuable as a guarantee for loans,

so they can't borrow money easily. They are dependent on their personal savings or help from family
and acquaintances, which limits their options.

● Negative Socio-Cultural Influences: Society often expects women to focus on family responsibilities

instead of starting businesses. This can make women feel like they shouldn’t take risks or be assertive,
qualities important for business success.

● Lack of Business and Social Networking: Women sometimes struggle to build connections and
relationships in business, especially in male-dominated fields. This means they miss out on important

opportunities and support.

● Low Level of Risk-Taking: Women often avoid taking risks in business, fearing failure or lacking
confidence in their abilities. This cautious approach can hold them back from seizing opportunities for

growth.

Conclusion- The analysis explicitly suggests that women entrepreneurs have recently gained boost. However,

there is still a long journey ahead for them, as they are facing challenges somehow. The conversion from being
a housewife to becoming a women entrepreneur is not an easy one, and similarly, it is also challenging for

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