Page 214 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

women to achieve success and sustain their businesses. They must learn from their experiences, adapt
themselves, and overcome the obstacles in their field, for that aspiring women require support from the

government and need an established ecosystem. They must creatively utilize their strengths to overcome
threats and seize opportunities in order to minimize their weaknesses. As a result, various factors has

contributed in giving hike of females as founders. Consequently, it is essential for women to sustain and

collaborate each and every necessary shot using the accessible opportunities. Ultimately, this part contributes
to the social and economic development of their families, leading to greater equality and importance for

themselves as well as for the nation. Mothers are frequently known to be the most sustainable individuals on
the planet. From handling unconsumed food and household trash to reusing articles of clothing, they are the

master of sustainable and rational way of life. These ladies will surely help us to achieve a greener future.

Findings and discussion – This research explore how women are making a difference in the green technology

and sustainable industries. It looks at how women entrepreneurs, driven by their motivations, are contributing

to a more sustainable future. The research also tells the challenges women face and how their businesses
impact society, the economy, and the environment. The study found that many women are interested in starting

or joining green businesses, but they face hurdles like cost and lack of support. To help more women succeed,
the research suggests governments should:

1. Raise awareness: Let people know about the opportunities in these fields.

2. Offer financial help: Make it easier for women to get the money they need to start or join green
businesses.

3. Simplify regulations: Make the rules less complicated and easier to understand.
4. Provide guidance and training: Offer support and resources to help women learn what they need to

know to succeed.

5. Connect women with mentors: Pair women with experienced professionals who can offer guidance
and support.

By taking these steps, we can encourage more women to get involved in green technology and
sustainability, leading to a brighter future for all.

Scope of Further Research
This study lays the groundwork for understanding aspiring and current women entrepreneurs in the green

technology and sustainable industry. To advance our understanding and support the growth of women

entrepreneurs in the green technology sector, future research could explore several key areas. Firstly,
examining the regional disparities in women's entrepreneurial activities across different states could help

identify where support is most needed and inform targeted interventions. Secondly, delving into the

motivations behind women entering green technology entrepreneurship, including societal influences and
personal aspirations, can guide efforts to encourage more women to join the sector. Thirdly, assessing the

206