Page 284 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

FIGURE 4.10

Exhibit 4.10 Frequency of buying ready-to-eat food products.
Interpretation

Consumers were surveyed to know the reason behind the purchasable quality of the ready-to-
eat food. 44.4% of the consumers believe that the product saves time while 40.7% of them

think that the product is easy to use and the rest believes that they purchase it due to diverse
cuisine.

TABLE 4.11 REASONS FOR NOT PURCHASING READY-TO-EAT PRODUCTS.

Reasons Percentage Frequency

Not healthy 39.2% 31
Costly 2.5% 2
Not freshly prepared 32.9% 26

Health issue 25.3% 20

Total 100% 79
Figure 4.11

exhibit 4.11 reasons for not purchasing ready-to-eat products.

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