Page 285 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Interpretation

Since consumers are aware of the ready-to-eat food product market. They have some reasons
for not consuming them. 39.2% of the respondents feel that the product is not healthy. 32.9%

of them believe that the ready-to-eat product is not fresh. 25.3% of them believed that it can
cause serious health issues. While only 2.5% believe that the product is costly such reasons

can be seen due to a lack of awareness.
TABLE 4.12 CLASSIFICATION OF RESPONDENTS BASED ON THE SOURCE OF

INFORMATION ABOUT READY-TO-EAT FOOD PRODUCTS

Medium of awareness Percentage Frequency
Tv commercials 52.9% 46

Word of mouth 13.8% 12
Display at malls 10.3% 9
Others 23% 20
Total 100% 87

FIGURE 4.12

Exhibit 4.12 Classification of respondents based on the source of information about ready-
to-eat food products
Interpretation
52.9% of Consumers came to know about ready-to-eat food products through TV

commercials. 13.8% of consumers came to know about the product through word of mouth
and while the rest 10.3% came to know through displays at malls.

TABLE 4.13 PREFERRED BRANDS OF READY-EAT BY THE RESPONDENTS

BRANDS PERCENTAGE FREQUENCY
MTR 8% 7
MOM 1.1% 1
KNORR 8% 7
NESTLE MAGGIE 44.8% 39
HALDIRAM 21.8% 19
SAFFOLA 4.6% 4
MCCAINS 11.8% 10
TOTAL 100% 87

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