Page 290 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

 Ready-to-eat food products can provide more offers, samples, and discounts to

increase the frequency of purchasing. It could attract the consumers to increase the
consumption level.

 Television advertisements significantly influence the consumers of instant food

products. Hence, more and more TV advertisements will lead to an increase in the
sales of products.

 It was found that retailers and wholesalers are not keeping many products of instant

food, so they should be given training and incentives to promote sales.
 The study revealed that in majority of students and job going use ready-to-eat

products. Sales promotion should target this group.

 There is a general perception among the consumers that Ready to eat Food Products
are expensive than homemade products, so efforts must be made to overcome this

perception by propaganda and publicity.

Conclusion

In conclusion, our study sheds light on the promising trajectory of the ready-to-eat (RTE)
food market in India, particularly within the context of Jabalpur. We have observed a

significant correlation between age demographics and consumer perceptions towards RTE
food products, notably among the 18-30 age group, characterized by young adults and

working professionals. Their reliance on RTE foods stems from factors such as migration,

busy lifestyles, and the desire for homely flavors without extensive preparation.

While RTE foods offer undeniable convenience, our research also identifies lingering
concerns among consumers, including freshness, health implications, and cost. Addressing

these apprehensions is pivotal for industry stakeholders to foster broader acceptance and

sustain market growth.

Moving forward, strategic initiatives such as enhancing product freshness, implementing
rigorous quality control measures, and optimizing pricing strategies are essential.

Furthermore, robust consumer education efforts are crucial to dispel misconceptions and

instill confidence in RTE food offerings.

By illuminating these dynamics, our study contributes valuable insights for management
professionals and policymakers alike. It underscores the importance of understanding

consumer behavior nuances and addressing market challenges to drive sustainable growth in

282