Page 291 - IMDR JOURNAL 2023-24
P. 291

IMDR’s Journal of Management Development & Research 2023-24


               the RTE food sector. Embracing innovation and consumer-centric strategies will be key to

               realizing the full potential of the RTE food market in India and beyond.


               References
                   1.  Ahmed  Ishfaque,  Pirzada  Ali  Akbar,  khan  Arman,  Abdul  Rauf  Laghari,  Chandio

                       Rashid Ali, Zardari Saleem, aarain Komal (2020) (issn 1567-214x) titled “Effects of

                       demographic variables on consumer buying behaviour toward frozen foods”.
                   2.  Baskar M. vijaya and n. Sundaram (2012) titled “A market study on key determinants

                       of ready-to-eat/cook products concerning tier-i cities in southern India” ISSN- 2231
                       5780, pg. no 168-180.

                   3.  D’Souza  Sandra,  shringarpure  sayli  yogesh  (2019),  titled  “A  study  on  consumer
                       buying behavior towards ready-to eat food industry” page no-7-15, issn: 2321-696.

                   4.  Hawa  Asma,  Kanani  Harsh,  Patel  Mansi,  Taneja  Neha,  Maru  Priya,  Kaliwala

                       Sarfaraz, Gopani Saloni, Sharma Shatak, Sharm Shivam, Patel Siddhi (2014) titled “A
                       study  on  consumer  purchase  intention  towards  ready-to-eat  food  in  Ahmedabad”,

                       ISSN 2229 – 3795, Page no 202-209.
                   5.  J.  Lilly  (2014)  titled  “Purchase  decision  of  the  consumers  towards  instant  food

                       products”, ISSN -2348-0653, pg no: 125-129.
                   6.  Khurana  Nitya  and  Goyal  Prachi  (2021)  (ISSN:  2395-1664)  titled  “consumer

                       perception towards instant food products - A Study of youngsters in India”.

                   7.  Kowsalya.  s,  k.  Sathya  Priya  (2016)  titled  “A  study  on  patron  procuring  attitude
                       towards RTE (ready to eat) foods concerning Coimbatore city”, issn (o)-2395-4396,

                       page 60-65.

                   8.  M. Vijaya baskar and sundaram n. (2012) titled “a market study on key determinants
                       of ready-to-eat/cook products with respect to tier-i cities in southern india” issn 2231

                       5780, pg. no 168-180.
                   9.  Muktawat Poonam and Varma Nilima (2013) titled “Impact of ready to eat food taken

                       by single living male and female”, ISSN 2250-3153, Page 1-3.
                   10. Munjal Neetu (2019) titled “Consumers' Expectations Towards Ready to-Cook Food -

                       An Empirical Study of Delhi/NCR”, Page 108-119, isbn: 978-93-87922-50-4.

                   11. Nirmalraj R.J.T. (2012) titled “A study on “ready to eat” food industry” issn 2278 –
                       5973”:105-118.

                   12. Prasad Y. Hanuman (2019) title “A Study on Consumer perception Towards Ready to
                       Eat Foods”, Page 51-56.



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