Page 291 - IMDR JOURNAL 2023-24
P. 291
IMDR’s Journal of Management Development & Research 2023-24
the RTE food sector. Embracing innovation and consumer-centric strategies will be key to
realizing the full potential of the RTE food market in India and beyond.
References
1. Ahmed Ishfaque, Pirzada Ali Akbar, khan Arman, Abdul Rauf Laghari, Chandio
Rashid Ali, Zardari Saleem, aarain Komal (2020) (issn 1567-214x) titled “Effects of
demographic variables on consumer buying behaviour toward frozen foods”.
2. Baskar M. vijaya and n. Sundaram (2012) titled “A market study on key determinants
of ready-to-eat/cook products concerning tier-i cities in southern India” ISSN- 2231
5780, pg. no 168-180.
3. D’Souza Sandra, shringarpure sayli yogesh (2019), titled “A study on consumer
buying behavior towards ready-to eat food industry” page no-7-15, issn: 2321-696.
4. Hawa Asma, Kanani Harsh, Patel Mansi, Taneja Neha, Maru Priya, Kaliwala
Sarfaraz, Gopani Saloni, Sharma Shatak, Sharm Shivam, Patel Siddhi (2014) titled “A
study on consumer purchase intention towards ready-to-eat food in Ahmedabad”,
ISSN 2229 – 3795, Page no 202-209.
5. J. Lilly (2014) titled “Purchase decision of the consumers towards instant food
products”, ISSN -2348-0653, pg no: 125-129.
6. Khurana Nitya and Goyal Prachi (2021) (ISSN: 2395-1664) titled “consumer
perception towards instant food products - A Study of youngsters in India”.
7. Kowsalya. s, k. Sathya Priya (2016) titled “A study on patron procuring attitude
towards RTE (ready to eat) foods concerning Coimbatore city”, issn (o)-2395-4396,
page 60-65.
8. M. Vijaya baskar and sundaram n. (2012) titled “a market study on key determinants
of ready-to-eat/cook products with respect to tier-i cities in southern india” issn 2231
5780, pg. no 168-180.
9. Muktawat Poonam and Varma Nilima (2013) titled “Impact of ready to eat food taken
by single living male and female”, ISSN 2250-3153, Page 1-3.
10. Munjal Neetu (2019) titled “Consumers' Expectations Towards Ready to-Cook Food -
An Empirical Study of Delhi/NCR”, Page 108-119, isbn: 978-93-87922-50-4.
11. Nirmalraj R.J.T. (2012) titled “A study on “ready to eat” food industry” issn 2278 –
5973”:105-118.
12. Prasad Y. Hanuman (2019) title “A Study on Consumer perception Towards Ready to
Eat Foods”, Page 51-56.
283