Page 286 - IMDR JOURNAL 2023-24
P. 286
IMDR’s Journal of Management Development & Research 2023-24
FIGURE4.13
Exhibit 4.13 Preferred Brands Of Ready-Eat By The Respondents
Interpretation
This question was included in the questionnaire to check out consumer’s awareness of the
ready-to-eat food market. The respondents provided several responses Nestle Maggie was the
maximum answer and MTR and Knorr were having equal amount of responses.
TABLE 4.14 QUALITY AN IMPORTANT FACTOR WHILE PURCHASING READY-
TO-EAT FOOD PRODUCTS.
QUALITY PERCENTAGE FREQUENCY
YES 92% 80
NO 8% 7
TOTAL 100% 87
FIGURE 4.14
Exhibit 4.14 Quality an Important Factor While Purchasing Ready-To-Eat Food
Products.
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