Page 364 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24
5. Research methodology

An empirical Study on Consumer Preference for league games in Bharat today and beyond is a

research work based on the secondary and primary database. For this study, the researchers have
selected 100 respondents from individuals from different age groups. The data has been collected

through structured questionnaires containing 24 questions. For secondary data researchers get the

information from journals, social media, magazines etc. This research will use the internet as one of
the major sources in finding the secondary data. To analyze the primary database and test

Hypotheses, researchers have used statistical tools such as Excel

6. Objective of the study

1) Study the factors that influence the choice of consumer and make League games popular
2) Identify best practices and strategies to enhance the organization and management of upcoming

league games. Uncover India's Impact on Global Sports Industry:

3) Examine the economic and industrial shifts that have positioned India as a dynamic force in the
global sports industry.

7. Hypotheses of the study

A study hypothesis is an assumption that shows the interpreted relationships between several
possible components. The previously published papers serve as the basis for the projected

correlation coefficients. Numerous inferential statistics or methods can be used to confirm each of
these correlations. The acceptance of these hypotheses is contingent upon the efficacy of the

regression processes. In accordance with the objectives of the research, the subsequent hypothesis

was formulated for examination:

Null Hypothesis (H0): Viewership and social media followers do not significantly correlate.
Alternative Hypothesis (H1): Viewership and social media followers have a strong positive

correlation.

8. Limitations of the study
1. The study is skewed toward the preferences of the specific group because the majority of

respondents are between the ages of 18 and 35.
2. Not every Indian league game, such as the Indian Supercross League, Elite Pro Basketball

League, and others, is covered by the study.
3. A total of 100 respondents were chosen for the study due to scheduling constraints.

9. Type of data

For the purpose of gathering primary data and survey responses, the researcher employed a
structured questionnaire. It is a quantitative research study in nature. Primary data was taken into

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