Page 366 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24
league games regularly or very frequently, whereas the bulk of respondents watch them

occasionally or seldom.

Exhibit 10.4: How Frequently does respondent watch the league games

Fig 10.5

Online streaming services (49%), television (41%),

live events (9%), and others (1%), according to the
responses of 100 participants, are the most popular

platforms for watching league games.

Exhibit 10.5: Preferred platform for watching league

games

Fig 10.6 Displaying the answers to a question
concerning the amount of time spent each week on

sports-related media. Less than one hour is spent by

most people (48%) and more than ten hours per week
are spent by just 2%

Exhibit 10.6: Hours per week respondent spent

sports related content.

Fig 10.7

The following table shows the typical sources of

information that 100 respondents use to learn about
upcoming league games: social media ads (38%),

friends and family (23%) television commercials
(20%) internet news websites (16%), other sources (3%).

Exhibit 10.7: Finding about upcoming league games event.

C] Fan Engagement

Fig 10.8

Of the 100 respondents, 42 have never been to a live

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