Page 368 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24
feature players from particular region.

E] Economic Consideration
Fig 10.13
The above graphic displays the answers of one
hundred individuals concerning their inclination
to pay for premium features or content limited to
league games. Here's a succinct rundown: Sure:
21%, No: 39%, Perhaps: 40%
Exhibit 10.13: Willingness to pay for exclusive
league game content or premium features.

Fig 10.14
The pie chart displays the opinions of one
hundred respondents about how likely they

would be to attend a live league game event if

the cost of tickets were lowered.
Exhibit 10.14: Attending live league game
event if ticket prices were reduced.

Fig 10.15
66 Respondents are either likely or very likely to

attend a league event in a scenario where prices are
reduced 66 respondents would like to spend in the

range of 500 to 1000 on sports entertainment a
month while only 7 respondents would spend more

than 2500 per month.

Exhibit 10.15: Spending on sports entertainment

per month.

11. Hypothesis testing
In this investigation, the following hypothesis is taken into account.

Null Hypothesis (H0): Viewership and social media followers do not significantly correlate.

Alternative Hypothesis (H1): Viewership and social media followers have a strong positive
correlation.

12. Data for hypothesis

360