Page 372 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

10.om/https://www.instagram.com/pblindialive?igsh=N2xyNWY0NjcyaDRk==, https://www.pbl-
india.com/, https://www.facebook.com/PBLlndiaLive?mibextid=JRoKGi

11.https://www.premierhandball.com/about-us,

https://www.instagram.com/phlindia?igsh=MWlhNjJ1cm8wNTg4dA==,
https://www.facebook.com/PHLIndia?mibextid=JRoKGi

12. Ranajit Bhattacharyya, Anoushka Gupta, Sugandha Vats, Avital Datskovsky and Pritha

Bhattacharya (2021) Professional Sports League and How it Has Impacted Sports in India

https://thewire.in/sport/the-professional-sports-league-and-how-it-has-impacted-sports-in-india

13. Solberg, H. A., & Pope, N. (2012). Sports Journalism and Fan Loyalty in the Age of Social
Media: Twitter Use in the Football Transfer Market. Soccer & Society, 13(3), 335–351. The study

explores the impact of social media on fan loyalty in the context of football. While informative, it

accentuates the research gap by not encompassing the specificities of the Indian sports landscape,
calling for a study that addresses these unique factors.

14. Williams. K &, Lombardo J (2023) Learn about consumer preferences in economics and

understand the importance of the consumer choice theory - study examples of consumer preference
assumptions. https://study.com/academy/lesson/consumer-preferences-choice-in-economics.html.

Para 1, para 2

364