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IMDR’s Journal of Management Development & Research 2023-24
fandom changes. This study provides as a springboard by emphasizing the need for more research

projects that explore the intricacies of sports consumption, the dynamics of social media, and the

variety of factors that influence the development of fan preferences in the rapidly evolving digital
age.

References

1. Chadwick, S., & Widdop, P. (2017). Spectators at the Heart of Football Clubs? Comparing and

Contrasting the Experiences of Fans as Shareholders at Barcelona and Manchester United.Soccer &

Society, 18(6), 731–747. This study emphasizes the need for a deeper exploration of fan
experiences within football clubs. The focus is on the European context, highlighting the lack of

research addressing the unique dynamics of fan engagement in Bharat.

2. Dyck, J., & Fischer, P. (2016). Football Fandom, Politics and Social Identity in Europe: An

Everlasting Love Story? International Journal of Sport Policy and Politics, 8(4), 639–653.This
research underscores the importance of understanding the socio-cultural aspects of football fandom.

It illuminates the research gap by focusing on the European context, emphasizing the need for
studies that consider the cultural nuances of sports preferences in diverse regions like Bharat.

3. https://en.m.wikipedia.org/wiki/Sport_in_India Para 6, Para 7, Para 10

4.https://www.instagram.com/propanjaleague?igsh=MThpbDdud2R4N2I2aA==,

https://propanja.com/, https://www.facebook.com/propanjaleague?mibextid=JRoKGi

5.https://www.instagram.com/primevolley?igsh=MXQ4bDg0bGhkcG5uYQ==,

https://www.primevolleyballleague.com/,
https://www.facebook.com/premiervolleyballleague?mibextid=JRoKGi

6.https://www.instagram.com/officialglobalchessleague?igsh=MWtrOHNwcHI0MjJ4bw==,https://

globalchessleague.com/, https://www.facebook.com/OfficialGlobalChessLeague?mibextid=JRoKGi

7.https://www.instagram.com/ultimatekhokho?igsh=OTFxZHg3cHV5aXBr,https://www.ultimatekh

okho.com/,https://www.facebook.com/ultimatekhokholeague?mibextid=JroKGi

8.https://www.instagram.com/ulttabletennis?igsh=bGZqNThnOWh6enpq,https://www.ultimatetable
tennis.in/ , https://www.facebook.com/ultimatekhokholeague?mibextid=JRoKGi

9.https://www.instagram.com/tennispremierleague?igsh=a3Z2ZWF4dWYzZmFp,https://www.tplsp

ort.c, https://www.facebook.com/tennispremierleague?mibextid=JRoKGi

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