Page 367 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24
gaming event, while 58 have gone to at least one.

Exhibit 10.8: Attended a live game event.

Fig 10.9
Of the responders, 48 would rather see more interactive

activities and contests during the live event, and only 8
would rather see merchandise stands.

Exhibit 10.9: Fan Engagement Activities.

D] Regional and Cultural Factors

Fig 10.10
52 respondents believe that their preference for a

particular league game is influenced by geographical
considerations, 19 disagree, and the rest respondents are

unsure of this.

Exhibit 10.10: Regional factors influence preferences

for a specific league or teams.

Fig 10.11
The following pie chart shows the answers of one
hundred individuals about how cultural factors
affect the sports products they choose to consume:
24% said "Yes," 32% stated "Not Sure," and 44%
said "No."

Exhibit 10.11: Specific cultural aspects that
influence your sports of choices.

Fig 10.12
Regarding the relationship between a league game
and a player's locality or community, 37% of
respondents feel neutral, while 4% strongly
disagree.

Exhibit 10.12: Connection to league games that

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