Page 60 - IMDR JOURNAL 2023-24

IMDR’s Journal of Management Development & Research 2023-24

Emerging Trends and Challenges in Rural Women's Entrepreneurship in India

Shanti Priya Kode* and Vijaya Lakshmi B. **

*Research Scholar, Department of Business Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati,
Andhra Pradesh, India (E-mail: shantikode@gmail.com)

**Professor, Department of Business Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati, Andhra
Pradesh, India (E-mail: vijayamba65@yahoo.com)

Abstract

Entrepreneurship is allegedly the cornerstone of economic expansion. It is well-known that a region's level of
entrepreneurial activity has a significant direct impact on the region's economic growth. Entrepreneurs are no

longer thought to be born; rather, it is now generally acknowledged that they may be fostered and developed

through appropriate interventions, such as entrepreneurship development programmes. The contemporary
information technology revolution and the changing environment brought on by liberalisation, privatisation,

and globalisation are providing opportunities that skilled entrepreneurs are utilising. Yet, a substantial

percentage of the population frequently fails to take advantage of these opportunities, particularly in the areas
with a lack of industrial development. Hence, entrepreneurship training and skill development are required to

mainstream this group into the ongoing process of economic growth and development. The demographics of
entrepreneurs have changed as more women participate in the commercial world as entrepreneurs or firm

owners. Academics are focusing on these intriguing phenomena since women-owned firms are becoming
increasingly involved in society and the economy. The cornerstone of fostering economic progress often rests

upon the twin pillars of skill enhancement and entrepreneurial endeavours. It is widely acknowledged that the

level of entrepreneurial engagement within a region significantly influences its economic trajectory. This paper
highlights the emerging trends and issues pertaining as well as challenges for women's entrepreneurship

development

Keywords: Rural Women Entrepreneurs; Issues at hand regarding Women Entrepreneurs, Challenges

pertaining to women entrepreneurship.

Introduction:
The advancement of women is essential to a nation's overall development. A woman entrepreneur is someone

who adjusts to changing socioeconomic conditions while maintaining her financial independence and role as
an employer. Entrepreneurs have a strong drive to act, making them ideally suited for delivering and providing

quality in both the personal and professional spheres. Women are capable of launching, running, and managing

successful enterprises. The Indian government defines women's entrepreneurship as a business that has at least
a fifty-one percent female ownership ratio and provides at least fifty-one percent of its employment