Page 108 - Millets Natures NutriGrain
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networks, to ensure the efficient distribution of millets to both
               rural and urban markets. Strengthen the connection between
               millet farmers and consumers.

        5. Inclusion in Government Programs:
           •  Nutrition  Programs:  Include  millets  in  government
               nutrition programs, school mid-day meals, and Anganwadi
               supplementary  nutrition  schemes,  similar  to Chandigarh’s
               initiative. Ensure that millet is an integral part of the diet for
               children, pregnant women, and lactating mothers.
           •  Minimum  Support Prices (MSPs): Set Minimum  Support
               Prices (MSPs) for millets to provide farmers with a fair and
               stable  income.  This  will  incentivize  millet  cultivation  and
               protect farmers from market price fluctuations.

        6. Research and Development:
           •  Post-Harvest  Technologies:  Invest  in  research  to  improve
               post-harvest  technologies  for  millets.  Develop  efficient
               dehulling machines and processing units to reduce drudgery
               for millet farmers and ensure quality standards are met.

           •  Value-Added Products: Promote research and development in
               the creation of millet-based value-added products. Encourage
               collaboration with organizations like ICAR-IIMR’s Nutrihub
               to foster innovation in millet  processing and product
               development.

        7. Consumer Awareness and Promotion:

           •  Nutritional  Education:  Launch nationwide  campaigns to
               educate  consumers  about  the  nutritional  benefits  of  millet.
               These  campaigns  should  highlight  the  role  of millet  in
               addressing malnutrition and improving health.
           •  Recipe  Development:  Collaborate  with  organizations  like
               Odisha Millets Mission to develop  innovative  recipes  that
               make millets appealing to urban consumers. These recipes
               can be widely distributed to raise awareness and encourage
               millet consumption.

        8. Monitoring and Evaluation:

           •  Data-driven  decision-making:  Establish  a monitoring and

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