Page 41 - Millets Natures NutriGrain

daily consumption patterns, and a deeper understanding of millet
benefits, while urban counterparts displayed lower awareness, less
frequent consumption, and limited knowledge of millet advantages.
Challenges, including limited millet availability, preparation know-

how, and perceptions, were identified as barriers to millet adoption.
Nevertheless, there is a palpable interest in millet-based products
among respondents, suggesting a promising avenue for market

expansion. Tailored awareness campaigns and initiatives addressing
these challenges hold the potential to promote millet consumption as
a nutritious dietary choice for a broader demographic.

41 Millets: 2023