Page 37 - Millets Natures NutriGrain

Fig Awareness of Millets in Pune. Source: Survey conducted by
Hrutuja Kharade, Student IMDR

According to the study conducted on Pearl and Bajra Millet, the
majority of the respondents (76.7%) believe that awareness about the
benefits of Pearl Millet (Bajra) can be increased through social media
campaigns. About 58.3% of respondents think that television and

radio ads could be effective in increasing awareness. Around 70%
of the respondents suggest that educational programs and workshops
can be a useful way to increase awareness about the benefits of
Pearl Millet (Bajra). Some respondents (38.3%) also mentioned that

celebrity endorsements can be effective in promoting Pearl Millet
(Bajra) consumption. Only one respondent mentioned “Other” to
increase awareness, but the survey data does not provide any further
information on what that could be.

The promotion of millet has also had a positive impact on the nutrition
status of people in Maharashtra. Millets are highly nutritious and
contain high levels of protein, fiber, and minerals. The introduction of
millets in the mid-day meal scheme has increased the consumption of

millets among children, which has led to improved health outcomes.

37 Millets: 2023