Page 33 - Millets Natures NutriGrain

health benefits of consuming jowar millets. Such partnerships
can lead to certifications and accreditations for businesses that
prioritize jowar millets in their products, further validating
their nutritional value.

8. Incentives and Special Deals: Provide incentives such as
discounts and exclusive offers to consumers who opt for
products containing jowar millets. These promotions will

motivate consumers to try out jowar millet-infused products
and foster increased consumption.

Promotion of Millets

According to a government press release, the Sports Ministry had
15 events scheduled over 15 days in January, including webinars on

millets with top nutritionists, dieticians, and elite athletes, promotion
amplification through the Fit India App, and engaging sportspeople,
nutritionists, and fitness experts through video messages. The Food

Safety and Standards Authority of India (FSSAI) hosted “Eat Right”
Melas in Punjab, Kerala, and Tamil Nadu, and the Ministry of Food
Processing Industries held millet fairs and exhibitions in Andhra
Pradesh, Bihar, and Madhya Pradesh. Rajasthan, Mizoram, and
Chhattisgarh also hosted culinary festivals and taught farmers how to

grow millets. Throughout the month, several awareness campaigns,
workshops, and seminars were held. According to a press statement
from the Union Agriculture Ministry, Maharashtra, Uttarakhand,

and Punjab were among the other States that hosted such events in
January.

On Tuesday, January 31, Chief Minister Eknath Shinde announced the
commencement of the Maharashtra millet initiative and announced

that Rs 200 crore had been set aside for it. The unveiling follows Prime
Minister Narendra Modi’s significant promotion of millet. Following

33 Millets: 2023