Page 95 - Millets Natures NutriGrain

the hospitality sector can help reduce food costs for hotels
and restaurants, which can ultimately benefit the customers
through lower prices.

• Increased demand for millets: By promoting millet-based
dishes, there can be an increase in the demand for millets,
which can encourage farmers to grow more millets. This in
turn can help to promote sustainable agriculture and create
more job opportunities in the agriculture sector.

• Health benefits: Millets are highly nutritious and have several
health benefits. They are gluten-free, high in fibre, and contain
essential vitamins and minerals. By introducing millet-based
dishes in the hospitality sector, customers can be encouraged
to adopt a healthier diet, which can reduce healthcare costs in
the long run.

• Tourism potential: Promoting millet-based dishes can also
help to promote tourism in India. Millets are a part of India’s
rich culinary heritage, and showcasing them can help attract
tourists who are interested in exploring the country’s diverse
food culture.

The challenges and opportunities for the hospitality sector in
India.
A. Challenges:

1. Lack of awareness: One of the major challenges in sourcing
millets for the hospitality sector is the lack of awareness and
knowledge about millets. Many people are not familiar with
millets and their benefits, and as a result, they are not inclined
to use them in their food preparations.
2. Availability: While millets are grown in various parts of
India, their availability can be a challenge due to the limited
infrastructure for processing, storage, and transportation.
This can lead to fluctuating prices and unreliable supplies.
3. Perception: Millets have traditionally been considered food
for the poor, and there is a perception that they are not

95 Millets: 2023