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IMDR’s Journal of Management Development & Research 2023-24

typically viewed through a device like a smart phone or AR glasses.

During employee onboarding, VR can simulate realistic workplace scenarios, allowing new

hires to explore their roles and environments virtually before starting work. AR can enhance
training by overlaying digital instructions or information onto physical objects, making

learning more engaging and interactive. VR and AR can improve recruitment processes by

offering virtual job tours or allowing candidates to virtually experience a day in the life of a
particular role.

VR and AR in HRM revolutionize how training, onboarding, and recruitment are conducted

by providing immersive, interactive experiences that enhance employee engagement and
understanding.

 Social Media:

Social media platforms like Facebook, WhatsApp, LinkedIn, and Twitter have become
incredibly popular as quick and easy modes of communication. They not only connect people

but also play a significant role in shaping how individuals are perceived. In today's world,
these platforms are often used by businesses to analyze a person's abilities and personality.

Social network profiles help HR teams in tracing a job applicant's skills, experiences, and
areas of interest. They make identifying potential candidates and screening them easier and

more cost-effective. Platforms like LinkedIn actively encourage candidates to apply for

specific job roles. In today's world, social networks serve as a company's corporate culture
and play a crucial role in managing the company's reputation.

 Cloud and SAAS:

Cloud-based technology refers to internet-enabled services or systems hosted on remote
servers, allowing users to access information from anywhere in the world. Software as a

Service (SaaS) is a category of cloud computing where a third party provides and manages
software for customers. One major advantage of SaaS is that businesses don't need to install

software on their office computers.

SaaS supports HR teams by facilitating tasks like tracking job applications, communicating

with candidates, and conducting online interviews. Employees can directly access features
such as attendance tracking, performance appraisal, leave management, and payroll, among

others. This enhances employee productivity while giving HR real-time access to employee
information.

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