Page 67 - Millets Natures NutriGrain

export promotion activities in key markets worldwide to position the
brand India and Indian Millets. Awareness creation should be among
the top priorities, addressed through large-scale sampling, tasting,
and fairs across target destination countries.

Focused branding campaigns such as “Champion Millets” may be
implemented, where a couple of millets are selected, positioned, and
branded with a clear proposition, as is done in the case of milk for
calcium, egg for protein, and quinoa for fibre and protein. Millets can
also be branded as local millet foods or “desi” foods in international
markets.

Promotional activities to popularize Indian millets across the globe
may include the following activities:
1. Launching an online campaign to promote millets as a
superfood and highlight their health benefits.

2. Partnering with local restaurants and cafes to serve millet-
based dishes.
3. Organizing food festivals and trade shows to showcase millets
and their versatility in various cuisines.
4. Creating recipe books and video tutorials showcasing the
preparation of various millet-based dishes.

5. Partnering with local influencers to create buzz and awareness
around millets.
6. Developing innovative millet-based snacks and products to
cater to different markets and consumer preferences.
7. Partnering with international organizations and government
agencies to promote Indian millets as part of a healthy,
sustainable diet.

Investing in export promotion activities will not only help position
Indian Millets as a premium brand globally but also help boost the
domestic economy by increasing exports. The Indian government’s
efforts to promote millets will focus on both area expansion and
productivity, potentially yielding about 0.56 million MT of millets
export surplus by 2030.

67 Millets: 2023